This year marks the 45th anniversary of its founding, from the initial establishment of the difficult investment environment, to today's more than 1,600 employees worldwide, consolidated annual revenue of more than NT $14 billion, to become the premier leading brand of power semiconductors. No matter how the external environment changes, Taihalf adheres to three major principles, including accurate market positioning, never compromising on product quality, and strong team strength, in order to base itself on the semiconductor industry and continue to grow.

  Wang Xinglei (Sam), vice president of product marketing, said in an interview that the reason why Taiwan Half can be different is that it can have a keen insight into market needs. From the cultivation of consumer products to the beginning of the layout of the automotive and industrial market, through years of accumulated experience, as well as continuous innovative technology research and development, in order to obtain positive feedback from customers, successful entry into the international automobile brand market. At the same time, Vice president of business marketing Liu Meifeng (Amy) also added that Taiwan and the customer is not only a single buyer, seller relationship, in recent years also launched a strategic alliance to participate in the design in, such strategic cooperation in addition to deepening mutual trust, but also give Taiwan and the opportunity to grow together with customers in the industry, no matter how the market changes, Taiwan Semi Nature can become the customer's designated partner.

  In terms of product quality, the spirit of "zero defects" is the commitment of Taiwan Half. In addition to market positioning and customer service, "we must focus on product quality and self-discipline. Because the product is good, it can sell." Vice President Liu Meifeng (Amy) mentioned the chairman's persistence and belief in product quality. From the initial period of its establishment, it is committed to improving the infrastructure of the factory, and now it has entered the trend of industrial 4.0 intelligent production, Taibian has constantly advanced with The Times, and has set up an automation development department in recent years, looking forward to creating excellent competitiveness in production through more comprehensive intelligent production and testing. In particular, the car gauge products represent the highest quality standards and reliability verification.

  The sustainable operation of Taibian depends on the professionalism, dedication and innovation of the organization and team members. Vice President Wang Xinglei pointed out that Taiwan Half is fortunate to recruit experienced colleagues in various fields, including research and development, product marketing, sales, operations, etc., so that the sustainable vision can be implemented. Even during the new coronavirus epidemic, through the use of multiple logistics bases around the world, with agile strategies, the supply of Taiwan half has not been interrupted; When faced with sea traffic jams, we give priority to air freight, which is more expensive, just to meet the needs of our customers. Senior Vice President Wang Xiufeng (Helen) and General manager Yan Guoyin (Keller) also said that because the plan can never catch up with changes, "strain ability has become the most important DNA of the factory", production to be able to quickly adapt to meet customer needs, relying on the trust between the team, communication, experience, Taiwan half of the four factories, In this regard, they also play an important role.

  Looking forward to the future, in the new era of AI, 5G, and the Internet of Things, Taiban's products support various emerging applications. With the continuous development of new energy industries such as electric vehicles, advanced driver assistance systems (ADAS), and charging stations, Taiban will continue to pay close attention to industry trends and improve product differentiation. In terms of market strategy, Taiwan Half still aims to layout the market globally, in addition to China, Europe, North America and other markets, Southeast Asia is also one of the target markets with deep development potential. In recent years, Southeast Asia has become an important destination for people and capital flows, and its position in the global supply chain has gradually risen, so markets including Southeast Asia and India will be very important bases under Taiwan's global layout strategy. By welcoming the 45th anniversary, Vice President Wang Xinglei also wants to take this opportunity to express his gratitude to all team members, customers, partners and suppliers, thank all parties for their support, and look forward to working together in the future to make Taiwan half shine and heat on the international stage.